LISA 14

For nearly 30 years, USENIX’s Large Installation System Administration (LISA) conference has been the premier conference for IT operations. Mighty embarked on a full rebrand to appeal to a broader audience of IT professionals. The logo references the language of coding and flips it into a fresh symbol that can stand on its own. Through a bright color palette, bold typography, and delightful icons the new system creates an approachable, sophisticated and trustworthy brand in the crowded field of technology conferences.

CLIENT
USENIX Association

ROLE 
Brand Strategy, Design, Creative Direction